As Amanda Hill, the brand director of Always, told Advertising Age: “The goal is to turn the phrase 'like a girl’ from being an insult to being a real compliment and boost to self‑confidence.” But the battle to reclaim the phrase “like a girl” needs to start much earlier than adolescence.
We must acknowledge the girly girls as well as the tomboys, the ones who want to spend money on lipstick, and the ones who want to spend money on skydiving.Have you been in A&E on a Friday night, or walked through a town centre at chucking out time on a Saturday?Good grief, all you’d have to do is come round ours of an evening to witness the rush to alcohol as soon as the baby is down. Except – whisper it – we Brits are getting worse at drinking.For all the talk of needing to introduce Drunk Tanks to city centres, the statistics show that we are actually drinking less.The British Beer & Pub Association found that alcohol consumption per head last year was 18 per cent lower than in 2004. It’s nonsense Couples who sleep naked together stay together, or so says some new research by a company called Cotton USA.
The social media site manipulated news feeds to control the emotional expressions people were exposed to.